Renegade 2011: Your Feedback Needed

I will be selling my Pierogi Picnic wares for the third year at the crème de la crème of indie handmade festivals: the Renegade Craft Fair!

Over the years I’ve learned a thing or to about participating in the show. One of the first is to have a game plan well in advance. Not only am I already sewing my little hands away at fall fashions – I’m also plotting out displays, business cards, and pre-fair graphics. I spent the first half of the day musing up new designs and the latter sitting at my sewing machine experimenting with new pieces.

Now I’m winding things down by contemplating my merchandising, tags and displays. As I started to think about the look and theme of this year’s  fest I realized that I have yet to send in my icon for the Renegade website!

That’s where you come in! I am looking for feedback as to which icon has the most eye-catching look. With 300+ vendors in this year’s event it’s more important then ever to stand out from the crowd. Take a peek at the images above and click on your favorite to be directed to the Pierogi Picnic Facebook page where you can cast your official vote.

Selecting the website icon is just the tip of the iceberg in preperation for the big weekend. I’ll continue to fill you in on all my scheming over the next couple of months. And as if I’m not excited enough with my own planning –  I will be sharing my booth with the lovely and talented Caitlin Peters of Wanderlustings. More info on our collaboration coming soon!

Thank you in advance for voting!

Planning 2011: Goals, dreams, and putting things to paper

The key to making any indie business flourish is to have 4 Awesome Ps: Product, Presentation, Passion and a Plan. Without any of these you’ll find yourself stuck upside a wall and wondering why on earth your super cool crafted owl/octopus/fox screenprinted t-shirts aren’t selling. And since we’re still in the midst of celebrating the New Year – there’s no better time than the present to thing about P number 4: Plan.

I’ve been giving considerable thought to my New Year’s resolutions for Pierogi Picnic. Last year I came up with one specific goal and a flurry of hopes that I had considered early on. Some of those included scoring a wholesale account, building the PP website, getting more press, and hitting 300 sales on Etsy. While I have yet to get that account I was hoping for – I did make my other dreams come true. So now it’s time for me to ponder what is going to make 2011 stand out for my small biz. Will it be more craft fair participation, higher sales volumes, new creative endeavors, or getting into brick and mortars.

Before I sit down to pen these things out I have a list of questions that help guide my thought process: Continue reading

Staying Inspired – 11 Tips

 

"Keep it Easy" by Laura George

 

These past few weeks have been a real whirlwind between my day job and Pierogi Picnic. Renegade took months of preparation but paid off by encouraging and inspiring me in totally new ways – so the trade off worked. But September was rough on my Etsy and this weekend’s show was a bit ‘wha wha’. What normally is one of my best months of the year was a total bust this time around.

At the show I had the chance to connect with other artists and share similar thoughts about the unpredictability of crafty businesses. One week your up – the next your down – but staying inspired is a daunting task when juggling day to day life, work, and a creative biz. So here are my tips for turning things up when they’re looking south:

1) Experiment. Continue reading

Learning the Biz: Craft Inc.

Mateo Ilasco's Site

When one of my friends decided to uproot to Morocco, one of her first ‘to-dos’ was unloading her plethora of books, crafts, and kitchen gadgets upon her eager friends. Besides the fantastic glass jars, stamps, and dehydrator, Irena saved me a read that she knew I would put to good use – Craft Inc. Entering into Pierogi Picnic’s third year, I hate to admit, I was a little cocky about the book’s premise at first. But then I needed a quick read for the  el, and began to pour through the pages when I realized that I was totally wrong! Continue reading