An Indie Biz: Unhappy Endings

Not every design experiment results in a happy ending. I learned this myself after trying time and time again to create a new top that would feature my very-own wycinanki print. Let’s just say that creating a reusable stencil of a highly intricate pattern is not as resilient as it would seem.

After spending hours painstakingly bent over my first wycinanka I eagerly made the first (and final) print using the stencil. Why didn’t it work? Continue reading

An Indie Biz: The Personal Touch

One of the things that makes shopping with indie businesses so fantastic is indulging in the details. From a custom order to the close interactions you have with the maker, it’s about more than the product, it’s about the experience itself.

So when photographing your items, curating your shop, or shipping out orders, don’t forget the importance of the ‘personal touch.’ It’s why many of your shoppers come to you in the first place. If they wanted a generic customer service experience they’d go to their local big box. But your clients know better. They know that by shopping with you, or seeking your services, they’re taking part in a sustainable economy – one which values both the maker and taker. Continue reading

An Indie Biz: Etsy’s New About Page

So I did it – I hunkered down last night to create my “About” page on Etsy.

Deciding how to embody your brand in a neatly wrapped box and bow was quite the ordeal – which must explain why I’ve been putting it off for the past week. From the moment I read the announcement I cringed, knowing that my over-the-top detail-oriented brain would implode at the possibilities. The questions that boggled my mind included: What kind of dialogue should I use in the description? How can I fit my life story into such a small space? What photos do I choose to include in the revolving banner? Should the copy be more polished? Goofy? Down-to-earth? Continue reading

An Indie Biz: Indoor Fairs

Tonight is the eve of the DIY Trunk Show and I am surprised to find I have butterflies in my stomach! No matter now many times or places I sell my wares in person – I am always anxious the night prior. And this show is different as I’m not just showing off my handmade goodies, I’m also leading DIY craft demos for participants.

What also sets the DIY Trunk Show apart from others is that Pierogi Picnic was a last-minute add-on. So between this show – and Renegade on December 4th & 5th – my brain is in fair preparation overload!

Here are some of the ideas I have up my sleeve and some things to inspire other vendors prepping for the madness of the season. If you’re anything like me you have butterflies too and could benefit from some advice! Continue reading

Indie Biz: Revamping Vintage

One of my favorite design challenges is finding frumpy vintage clothing and re-imagining them into modern user-friendly pieces. What’s so satisfying about the process is that it’s completely spontaneous. I don’t pre-plan and go out to find fabric. The fabric finds me.

As I’m hunting down t-shirts, sweaters, lace, and other materials for my classic Pierogi Picnic designs I sometimes happen upon a 60s dress or 70s skirt that has an interesting shape or print. I immediately size it up, looking at the quality of the garment, and envision it in a new form.

Friends who have come along for my fabric hunting adventures always smirk in disbelief when I grab a pleated, floor length, shoulder pad-filled frock and pop it in my cart. Weeks later when they see the outcome they are amazed!

“How did you know?” – they ask

“It’s just me following my intuition” – I reply

Any indie handmade business owner knows that there’s only so many reproductions we can pump out before we become fatigued by our craft. That’s why having an outlet to let spontaneous creativity shine is so important! All of us need to take a step back, experiment, and enjoy the stream-of-consciousness process of just letting go and having fun with a creation.

So next time you’re in a creative rut and looking for a way out – grab some raw materials and start to enjoy your craft once more. Who knows – maybe you’ll find your own token eighties frock.

An Indie Biz: Renegade Prep Party

It’s the end of summer and there’s so much to celebrate!

The farmer’s markets are in full bounty, the temperatures still sweet, and Renegade is just a couple of weeks away – so why not throw a party?!

It has become famed Pierogi Picnic tradition to throw a casual crafting event in preparation for the fall fair. And with the added joy of this year’s collaboration with Caitlin Peters of Wanderlustings – I could barely contain my excitement for this year’s soiree.

Caitlin had the fantastic suggestion of making the meetup a brunch affair. This meant cooking a variety of yummy vegetarian breakfast foods while still indulging in the focus of the mid-day brain. We served up delish bagels and shmear from Beans and Bagels, yummy dishes with ingredients from the market and garden like asparagus goat cheese mini quiches and watermelon mint salad, and organic oj and iced coffee. Continue reading

Planning Ahead: Fall Fashion 2011

I was reading through the Etsy Blog and came across an article about uber entrepreneur Melissa Helmbrecht and was instantly floored.

The post chronicles Melissa’s diverse array of achievements and shares her 3 piece of advice for small indie businesses. Her very first tip has haunted me since I read the article: 1. Do what you don’t feel like doing.

When I read this I had to stop, go back, and read it again. At first I had thought it said “do what you feel like doing” and thought to myself, “yeah!” Boy was I bummed when I processed it again. “What do you mean do what you don’t want to? That’s not what I want to hear!”

The article continues by reviewing the need for a business plan and forward thinking – none of which I’m against – but to be reminded of this on a warm lazy summer day hit a nerve.

I was suddenly overwhelmed – the fall season was just a mere 3 months away and I hadn’t even stopped one moment to dream up my cool weather designs. The business plan is intact – but what about the core of my brand – the clothing!?

So after ordering up some steaming sweet and sour tofu takeout I sat down to plot, draw, and dream my Fall 2011 collection. And if you think I’m stalling (don’t fashion designers figure this out year’s in advance!?) then remember that I’m not your typical clothing designer and that at times spontaneity and procrastination can lead to high pressure thinking and fabulous results!

And in case you’re just itching to see some of my thoughts I’ve included a page from my business journal above. Which leads me to wonder – have you planned out your ideas for the coming season? When did you get started? Share your insights below!