This past Saturday I embarked on my first look book adventure!

Gathering together a group of talented creatives and the Pierogi Picnic modeling gang, we orchestrated a fun-filled shoot in Chicago’s West Loop neighborhood. With loads of brightly colored designs and props in hand – we snapped and shot hundreds of photos to show off the latest Pierogi Picnic creations – orchestrating an urban picnic in one of the most vibrant and eclectic neighborhoods in Chicago.

Now that the actual shoot date is behind us, all that’s left to do is sift through the shots and do some fine tuning! We’ll keep you posted on when the final product is ready for it’s debut to the world. But in the meantime – here’s a peek into the planning that went into making the shoot a success. Continue reading →