Consolidating Efforts: Working Smarter

BEFORE

With a full-time job, three pets, a husband, and community involvement, it can be hard to find time to consistently pour into an indie business. Staying productive, inspired, and effective requires a well orchestrated schizophrenia of productivity that consolidates where you invest your energy.ย Between social networking and the online marketplace it is easy to become overwhelmed and distracted. Where should you spend your web time? And how do you spend it well?

Here are some tools and tips that I have discovered over the past three years that have helped me to use the most of my time online: Continue reading

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Devising Strategy

Fall is by far my favorite season. Some people consider Spring a time for renewal – but autumn is my time to shine and muse and focus on the coming months. Perhaps it’s knowing that another Chicago winter is upon me, and this pushes me forward to breathe in all of nature’s fading smells. It’s also my last chance to prepare for the holiday retail season. In the past two years I never went forth with a specific strategy towards making an easy flow for production, promotion, and product prep. But this year I am devising a plan. Continue reading