One of the most important, albeit difficult, things for an indie biz is keeping your website alive with activity. Not only should we always be in a state of dreaming and crafting – we need to be using our creativity to make our virtual spaces fun and exciting. What’s the use of handcrafting that adorable new product if your new audience forgets to visit your .com? In the internet age, staying fresh and memorable is the key.

With all the talk of social media this, and Twitter that, it’s easy to get caught up in the new wave of marketing techniques, while forgetting the 21st century basic: your website. Many of your supporters will ‘like’ you on Facebook and follow you on Pinterest, but what about that new fan? If they’re new to virtual networking they may not be headed to the latest and greatest networking page. Instead, they’ll google you and land straight on your .com. That’s why it’s so important to regularly update your site.

Sure you can have fun new posts about your latest inspirations (that’s me to the ‘t!’) but are you changing your layout regularly? Are you enticing the reader to explore your pages? Are you uploading new buttons, photos, banners and other elements to captivate the viewer? Continue reading →