I was reading through the Etsy Blog and came across an article about uber entrepreneur Melissa Helmbrecht and was instantly floored.

The post chronicles Melissa’s diverse array of achievements and shares her 3 piece of advice for small indie businesses. Her very first tip has haunted me since I read the article: 1. Do what you don’t feel like doing.

When I read this I had to stop, go back, and read it again. At first I had thought it said “do what you feel like doing” and thought to myself, “yeah!” Boy was I bummed when I processed it again. “What do you mean do what you don’t want to? That’s not what I want to hear!”

The article continues by reviewing the need for a business plan and forward thinking – none of which I’m against – but to be reminded of this on a warm lazy summer day hit a nerve.

I was suddenly overwhelmed – the fall season was just a mere 3 months away and I hadn’t even stopped one moment to dream up my cool weather designs. The business plan is intact – but what about the core of my brand – the clothing!?

So after ordering up some steaming sweet and sour tofu takeout I sat down to plot, draw, and dream my Fall 2011 collection. And if you think I’m stalling (don’t fashion designers figure this out year’s in advance!?) then remember that I’m not your typical clothing designer and that at times spontaneity and procrastination can lead to high pressure thinking and fabulous results!

And in case you’re just itching to see some of my thoughts I’ve included a page from my business journal above. Which leads me to wonder – have you planned out your ideas for the coming season? When did you get started? Share your insights below!