Press: WGN Midday News Style Files


WGN Chicago Style Files: Upcycled Sweater Cowl

We are super stoked to report that our newest “Take A Bow” spring cowl was featured on Chicago’s WGN news yesterday! The Style Files segment focused on made in Chicago seasonal accessories. So thankful to Marris Callahan of My Daily Find for including us in her curated collection of favorites! 

Press: Feelgood Style

I know I’ve been talking talking and talking about cozy fall sweaters and designs. Well, I’m comforted knowing I’m not the only one obsessed with this fall fashion staple!

Becky Striepe included my Sugar Free upcycled cardigan on the site Feelgood Style in a spread on eco-friendly snuggle-worthy tops for the season. View the article on Fall Style here and check out the rest of the blog – you’re in for a treat!

Trends: Mullet Hems

By far the funniest name for a fashion trend – “mullet hems” are one of my favorite designs to be popping up this season. What is a mullet hem? A top or tunic that is business up front and a party in the back. Or to put it plainly, short on one side and long in the rear. This style lends itself wonderfully for layering with long tanks and leggins in the fall or even a mini and heels in the spring. So keep your eyes peeled as you’ll be seeing this shape for many months to come!  1. Chic Moss 2. Trop Rouge 3. Mikkat Market 4. Pierogi Picnic 5. Urban Outfitters 6. Fade to Grey

Planning Ahead: Fall Fashion 2011

I was reading through the Etsy Blog and came across an article about uber entrepreneur Melissa Helmbrecht and was instantly floored.

The post chronicles Melissa’s diverse array of achievements and shares her 3 piece of advice for small indie businesses. Her very first tip has haunted me since I read the article: 1. Do what you don’t feel like doing.

When I read this I had to stop, go back, and read it again. At first I had thought it said “do what you feel like doing” and thought to myself, “yeah!” Boy was I bummed when I processed it again. “What do you mean do what you don’t want to? That’s not what I want to hear!”

The article continues by reviewing the need for a business plan and forward thinking – none of which I’m against – but to be reminded of this on a warm lazy summer day hit a nerve.

I was suddenly overwhelmed – the fall season was just a mere 3 months away and I hadn’t even stopped one moment to dream up my cool weather designs. The business plan is intact – but what about the core of my brand – the clothing!?

So after ordering up some steaming sweet and sour tofu takeout I sat down to plot, draw, and dream my Fall 2011 collection. And if you think I’m stalling (don’t fashion designers figure this out year’s in advance!?) then remember that I’m not your typical clothing designer and that at times spontaneity and procrastination can lead to high pressure thinking and fabulous results!

And in case you’re just itching to see some of my thoughts I’ve included a page from my business journal above. Which leads me to wonder – have you planned out your ideas for the coming season? When did you get started? Share your insights below!