An Indie Biz: The Personal Touch

One of the things that makes shopping with indie businesses so fantastic is indulging in the details. From a custom order to the close interactions you have with the maker, it’s about more than the product, it’s about the experience itself.

So when photographing your items, curating your shop, or shipping out orders, don’t forget the importance of the ‘personal touch.’ It’s why many of your shoppers come to you in the first place. If they wanted a generic customer service experience they’d go to their local big box. But your clients know better. They know that by shopping with you, or seeking your services, they’re taking part in a sustainable economy – one which values both the maker and taker. Continue reading

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An Indie Biz: Etsy’s New About Page

So I did it – I hunkered down last night to create my “About” page on Etsy.

Deciding how to embody your brand in a neatly wrapped box and bow was quite the ordeal – which must explain why I’ve been putting it off for the past week. From the moment I read the announcement I cringed, knowing that my over-the-top detail-oriented brain would implode at the possibilities. The questions that boggled my mind included: What kind of dialogue should I use in the description? How can I fit my life story into such a small space? What photos do I choose to include in the revolving banner? Should the copy be more polished? Goofy? Down-to-earth? Continue reading

Events: Eco Etsy Earth Day Auction

Every year the Eco Etsy team puts together an online auction to celebrate both Earth Day and all the lovely Etsy artisans who run sustainable businesses.

This year the auction is separated into various categories with corresponding bid dates with all of the proceeds benefiting the National Park Foundation. Everything from baby items to household goodies can be found in the generous donations made by my fellow Eco Etsy team members.

So if you’re itching to update your wardrobe for Spring, or are looking to stock up on natural pampering products, check out the event which runs until Earth Day.

An Indie Biz: 2011 in Review

2011 was quite the year in the land of Pierogi Picnic. It was a time for scaling back and blowing up, experimenting while remaining conservative. In a snapshot – here are the year’s highlights:


January
 – Merger of the Pierogi Picnic blog and .com

February – Everyday Beauty Contest; Spike in Etsy sales; Monthly tutorials begin

March – Inspiration trip to Seattle; Wholesale catalog released

April – Development of new swimwear line

May – Joined the EcoEtsy blogging team; Swimwear launch Continue reading

Devising Strategy

Fall is by far my favorite season. Some people consider Spring a time for renewal – but autumn is my time to shine and muse and focus on the coming months. Perhaps it’s knowing that another Chicago winter is upon me, and this pushes me forward to breathe in all of nature’s fading smells. It’s also my last chance to prepare for the holiday retail season. In the past two years I never went forth with a specific strategy towards making an easy flow for production, promotion, and product prep. But this year I am devising a plan. Continue reading