One of the things that makes shopping with indie businesses so fantastic is indulging in the details. From a custom order to the close interactions you have with the maker, it’s about more than the product, it’s about the experience itself.
So when photographing your items, curating your shop, or shipping out orders, don’t forget the importance of the ‘personal touch.’ It’s why many of your shoppers come to you in the first place. If they wanted a generic customer service experience they’d go to their local big box. But your clients know better. They know that by shopping with you, or seeking your services, they’re taking part in a sustainable economy – one which values both the maker and taker. Continue reading