An Indie Biz: Etsy’s New About Page

So I did it – I hunkered down last night to create my “About” page on Etsy.

Deciding how to embody your brand in a neatly wrapped box and bow was quite the ordeal – which must explain why I’ve been putting it off for the past week. From the moment I read the announcement I cringed, knowing that my over-the-top detail-oriented brain would implode at the possibilities. The questions that boggled my mind included: What kind of dialogue should I use in the description? How can I fit my life story into such a small space? What photos do I choose to include in the revolving banner? Should the copy be more polished? Goofy? Down-to-earth? Continue reading

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