I remember when I used to quip how ridiculous retailers were about their premature holiday roll outs. Now that I’m nearing my fourth winter season with Pierogi Picnic I hang my head in shame for my previous judgements. Retail is all about pre-planning – especially in the digital realm.

I should have started my holiday prepping over the summer – but how could I possibly tear myself away from the allure of the outdoors to sit inside for business planning?! But it’s not too late to get my approach for this season set and you can too with these four steps: Continue reading →