“The year of our Ford.” Doesn’t that bring back memories of reading Brave New World in high school? There was an ongoing reference to Ford, as in Ford Motors, throughout the book that told of a disturbing future dystopia where the auto giant was worshiped as a God. Why? It was Ford who invented the assembly line that would create the ability to create goods on a massive scale. “Fordism,” as it was known in the early 1900s, would become the basis for the creation of all kinds of products, from cars and clothes, to food and livestock processing. Thanks to the pervasive influence of this highly efficient means of creation we have sweatshops and planned obsolescence goods (can you hear my sarcasm?).

So how do we go back? How can we resurrect the quality and longevity of items? Continue reading →