An Indie Biz: Photo Magic

Pierogi Picnic: Made in Chicago Clothing & VintageAs I sit at my computer late on a Monday night I realize that I am way way way overdue. Not for returning my library books – but for writing a post on running an indie biz! So here’s my much belated installment – and it’s all about photo editing.

Let’s say you’ve developed a beautiful new line of products and are ready to introduce your creations to the world. You’ve painstakingly planned the shoot, took the time to set up quality lighting and have captured a great set of photos to show the masses.

Now what? 

Don’t even think for a second that once your photos are logged and stored on your SD drive that you’re free to frolic about. Your next task as a handmade business owner is to make those pics magical. And I’m not talking pseudo-well-done they get a passing grade magical. I mean stop-em-in-their-tracks, make-heads-turn, kind of attention. Sure – paying a pro to do the dirty digital work can seem promising – but there’s nothing more fulfilling than empowering yourself to take that DIY step to enhance pictures on your own.

So before I sit back to tackle the 300+ photos I snapped of new Pierogi Picnic gear recently, I’d like to share with you some of my favorite tricks and short cuts for photo editing on the fly. Continue reading

Product Photos: Let There Be Light!

When first starting my Etsy shop creating product photos was thee most difficult task in my quest to bring my handmade clothes to the masses. Having received my Bachelors in Film Production I knew a thing or two about lighting and set design but little about practical retail photography. So the experimentation commenced and years later I am more than content with the results – I am downright beaming with pride. Using the most minimal resources I have found a way to take a striking pic that captures the viewers attention while flattering the garments. Here are the tid bits that I have learned over the years.

Continue reading